Digital Ecosystems of Organizations
نویسندگان
چکیده
Today we witness the rise of a new type economy i.e. digital economy, whose foundation is formed by ecosystems. The article deals with idea ecosystems, specific features their founding and developing. author describes pre-conditions emergence, which include development technology, customer’s desire to meet his/her needs in full minimum efforts, necessity eliminate geographic barriers ambition business get bigger profit at expense providing extra goods services customer. studies borders, structure key elements ecosystem. Special role assigned organization – leader. shows scheme interaction customer platform mechanism transforming data into knowledge process. puts forward three approaches shaping ecosystems: own services, purchasing outside ones partnership agreements. biggest world American Chinese ecosystems were analyzed: Google, Apple, Facebook, Amazon, Alibaba Tencent. home experience building was investigated, such finance as Sber, Tinkoff Bank, VTB companies Yandex, Mail Group MTS discussed. It makes it possible draw conclusion that Russian market still on stage shaping, but has positive prospects integrating being built.
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ژورنال
عنوان ژورنال: ??????? ??????????? ?????????????? ???????????? ????? ?. ?. ?????????
سال: 2022
ISSN: ['2413-2829', '2587-9251']
DOI: https://doi.org/10.21686/2413-2829-2022-1-139-147